We Are Invested in You.
We are independently owned, nationally recognized fiduciaries with a personal, long-term commitment to our clients — in other words, we put your interests first and foremost.
Peace of Mind Today, Tomorrow, and for Generations
Since 1915, Clifford Swan has helped thousands of individuals, families, and institutions attain lasting peace of mind. As independent advisors, we are not only committed to the highest fiduciary standard but also able to provide unbiased, personalized guidance to help clarify your finances and achieve your goals.
A.M. Clifford, Co-Founder (1915)An Investment Counselor…should place himself in a position to consider only his client’s best interests to the exclusion of every other consideration.
What Sets Us Apart
Independence
We are fully employee-owned with personal, long-term commitments to our clients. We have always been fee-based fiduciaries and do not receive third-party compensation.
Proprietary research
We employ a disciplined, internal process that avoids groupthink and instead focuses on what matters.
Personalized guidance
Wealth planning and portfolio decisions are focused on you.
Client Experience
With Clifford Swan, you gain a dedicated Investment Counselor and Client Service Specialist, backed by a team focused on your success. Together, we design and adapt a personalized plan that addresses your immediate needs while guiding you toward your long-term financial objectives. At each step along the way, we share timely information and education.
We’re here to help – no matter is too small or complex for us to tackle.
Awards & Accolades
CNBC
Top 100 Financial Advisory Firms, 2022
Financial Advisor Magazine
Top RIA Firms, 2025
Financial Planning
RIA Leaders, 2024
Greater Than the Sum
of Our Parts
Clifford Swan embraces a culture of mutual respect among colleagues, staff, and leadership who remain rooted in the clarity of our founders’ timeless values — client-first focus, highly personalized service, attention to detail, and our complete commitment to delivering financial success.
Our Latest Thinking
Understanding the One Big Beautiful Bill Act: Key Tax Changes
On July 4, 2025, President Trump signed into law H.R.1, commonly known as the “One Big Beautiful Bill Act” (OBBBA). This sweeping legislation addressed the scheduled expiration of tax provisions from the 2017 Tax Cuts and Jobs Act (TCJA) while introducing new tax measures and tweaking existing rules. Here’s what you need to know. Income […]
Quarterly Insights: October 2025
As the adage goes: history doesn’t repeat itself, but it often rhymes. Even believers in the transformative power of artificial intelligence have begun worrying about a brewing bubble. Our former partner Terry Price wrote about similar market conditions in the Spring of 2000—those of extreme market concentration, skyrocketing technology valuations, a disregard for risk, and […]
What Divorce Can Teach Us About Financial Resilience (Even If You’re Happily Married)
You don’t have to be going through a divorce to learn from one. Some of the most powerful financial lessons we’ve encountered do not come from market swings or tax law changes; they come from the experience of watching wealth unravel during a divorce. Divorce is emotionally disorienting, legally complex, and financially revealing. It forces […]
Clifford Swan Named to Financial Advisor Magazine’s 2025 RIA Ranking
Clifford Swan has been recognized as the 17th largest RIA in California in Financial Advisor Magazine’s fourteenth annual ranking of independent advisory firms nationwide. This recognition reflects our continued growth and commitment to providing comprehensive wealth management services to our clients. The ranking order is based on assets under management. We are honored by this […]
